Join us for the first annual Motherhood ColorWalk™ in May 2018, to kick off Maternal Health Month and Maternal Mental Health Month, to BE BOLD and raise funds and awareness for maternal mental health.
Motherhood ColorWalks are about being together, raising awareness in local communities, and having friends and family "donate for distribution". #ColorWalk4Moms2018
Join to walk together, heal together, and make a difference together.
Goal: To raise awareness and funds through crowd-based fundraising and distribution of awareness materials in local communities.
Why Color? Motherhood ColorWalks are designed to be colorful with a splash of color, color dust to be exact. Team members wear white shirts and team leads order or make their own color dust. Walks kick off at a central location (such as a home or restaurant patio) and teams splash each other with color dust before starting their walks. Walkers will also be provided with racebibs, where national and any local sponsor logos will be added.
Color dust gets attention, starts conversations and illustrates that motherhood should be full of color.
Awareness Materials Motherhood ColorWalks are about being together, raising awareness in local communities, and having friends and family "donate for distribution" of a specified number of awareness cards, as determined by your team. Packages of 250 or 500 awareness cards will be provided to the team lead by 2020 Mom. Team leads who are walking at malls will also be sent 20 posters to distribute to shop owners who cater to families, so they can post them during the month of May.
Awareness on Social Media To further promote awareness, team members are encouraged to post pictures of their day, on social media with the hashtags #ColorWalk4Moms2018 tagging @2020Mom on Facebook.
Walking Dates: Team leads will select a Friday, Saturday, or Sunday to hold their walk over any weekend in May.
Locations: Team leads can choose any location for their walk where moms and families convene. We recommend:
- A community festival (like an Earth Day festival)
- The mall or shopping area
- Parks
- Indoor playgrounds
- Restaruants
- State capitol, distributing materials to legislative offices (on a Friday) for those involved in advocacy
Can Local Non-Profits Benefit? Community based non-profit organizations addressing maternal mental health may submit their EIN/Tax-ID number to 2020 Mom at Info@2020mom.org to request approval as a 2020 Mom Affiliate organization. When affiliate status is granted, the non-profit may set up its own Motherhood ColorWalk team and receive 80% of the funds raised by their team.
What will 2020 Mom do with funds raised? Funds raised will assist 2020 Mom with operational costs and supporting legislative and regulatory advocacy at the state and federal levels.
Who Should Participate? The Motherhood ColorWalk is for survivors, families, and those who want to raise awareness for maternal mental health.
Setting Up a Team: Interested in setting up a walking team/group? Complete this form, then download this Team Lead checklist and set up your team page.
Find a Team to Walk With: You can search to see if a team has been set up in your community by clicking here.
Become a national ColorWalk Sponsor: National sponsors receive recognition for their contributions as Motherhood ColorWalk Sponsors, with their family name or organizational logo on the race bib and website as the Premiere or general sponsor. Sponsors can earmark their donation to general overhead expenses if they are prohibited from supporting advocacy efforts. E-mail Info@2020mom.org to learn more.
Premiere Sponsor: $25,000
Sponsor: $10,000
Become a local "Community" ColorWalk Sponsor: Local sponsors receive recognition for their contributions as Motherhood ColorWalk Sponsors, with their family name or organizational logo on the race bib and website as a community sponsor. Sponsors can earmark their donation to general overhead expenses if they are prohibited from supporting advocacy efforts. E-mail Info@2020mom.org to learn more.
Premiere Sponsor: $5,000
Sponsor: $1,000