About the Maternal Suicide Awareness Campaign

2020 Mom launched the Maternal Suicide Awareness Campaign in 2018 to remember moms lost to maternal suicide, and to raise awareness about maternal suicide, one of the leading causes of maternal mortality. For years there were misconceptions about pregnancy and the postpartum period being protective against depression and suicide. We know now that this simply isn’t true and it’s time to raise awareness about maternal depression and psychosis, leading causes of maternal suicide.
Learn more about the moms who have lost their lives to maternal suicide here.

Maternal Suicide Awareness Campaign 2019

This year, the Maternal Suicide Awareness Campaign will ran from September 9-13, 2019. There were two parts to our maternal suicide awareness campaign: The #MomsAreNotImmune Remembrance Vigil and the #KnowMomFacts Campaign. 2020 Mom shared Maternal Suicide Awareness facts and resources in e-news and social media (Facebook, Twitter, LinkedIn).

Call to Action:


#MomsAreNotImmune Remembrance Vigil

We encouraged all partners and participants to share with their network and participate in the Remembrance Vigil on Tuesday, September 10, 2019 by posting a picture of a lit candle at sunset (in their time zone).

Steven D’Achille of the Alexis Joy Foundation went LIVE on Facebook and lit a candle to honor his wife and all of the mothers lost to maternal suicide, Tuesday, September 10th.

While watching we encouraged viewers to read the names of the mothers lost on our Remembrance Wall.

The #KnowMomFacts Campaign

#KnowMomFacts 2020 Mom Suicide awareness campaign #KnowMomFacts
  • A toolkit with facts, social media messaging and graphics about maternal suicide is provided below for participants to use to educate and raise awareness about maternal suicide.

  • Share this messaging during Suicide Prevention Awareness week and remember to tag 2020 mom.

  • The #KnowMomFacts toolkit is the first public resource of its kind, created specifically to shed light on risks and facts surrounding maternal suicide.

  • There are three campaign hashtags, we encourage you to use all three:

    • Maternal Suicide Campaign: #MomsAreNotImmune & #KnowMomFacts

    • World Suicide Prevention Day: #WSPD2019


Other Ways to Be Involved:

Consider wearing your purple ribbon and blue dot button during Suicide Awareness Week or Maternal Suicide Awareness Day or just wear a blue dot button. Take a picture of yourself wearing the ribbon and/or blue dot and tag 2020 Mom.


Get your blue dot button here.

Suicide Prevention Awareness Week

National Suicide Prevention Week (September 9-15, 2019) is an annual campaign hosted by the American Association of Suicidology in the United States to inform and engage health professionals and the general public about suicide prevention and warning signs of suicide. Learn more here.

About World Suicide Prevention Day:

World Suicide Prevention Day (WSPD) is an awareness day observed on September 10th every year, in order to provide worldwide commitment and action to prevent suicides, with various activities around the world since 2003. The International Association for Suicide Prevention (IASP) collaborates with the World Health Organization (WHO) and the World Federation for Mental Health (WFMH) to host World Suicide Prevention Day.